The news from Dec 12th 2023 that Breitling bought Universal Geneve instantly captured the collective watch world's attention. From minute one this acquisition was met with the hope that one of the ...

The Breitling Premier started it off in 1943. In the 1940s as well as in the 2020s this collection is the embodiment of dress casual. Classy pieces that show that the chronograph is not a sports-on...

Breitling is, regardless of all other milestones, deeply rooted in aviation. With the SuperOcean Breitling conquered the Sea, the TopTime conquered the Land, but it’s the Air that defined this comp...

Breitling is a brand most recognized for its chronograph watches. And not just any chronographs but pieces particularly aimed at aviation enthusiasts. However, it is also the brand to conquer air, ...

Imagine it’s 1964. You’re young and wild and free. What would you like to wear as a watch? Breitling got your boomer-self covered with their perfectly marketed TopTime collection. The key insight w...

Some endings become new beginnings. Breitling haltet its production in 1979 and Ernest Schneider bought the quartz-riddled watch manufacturer. So how did he plan to make the company viable again? H...

How much can you actually know about vintage Breitling? There are references, catalogues, pictures, auction results, advertisements... But how can you combine so much information into a cohesive he...