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Opinion - Stop the "In-House" Frenzy

This is an opinion piece - and I guess my own opinion on the matter becomes quite clear from the title already. But the question is: Why do we care about in-house? Let's have a closer look into the...

A Beginner's Guide to the Rolex Pre-Daytona (1950-69)

We're in this twilight period of Rolex's history. The Pre-Daytona era. It's the time when classic Postwar ideas and designs are put to rest to make place for a new design language. It's the dawn of...

The Evolution of the "Everyday Watch" - Part II

How does the average everyday watch look like? What about the dial, the hands, the markers? This is part 2 of our series on the dress casual archetype and how it evolved through its illustrious his...

Design Highlights - The Cartier "Helm"

About the Cartier Ronde Squelette - The horological world is full of wonders. Cartier in particular is a cornucopia of unusual to avantgarde designs all throughout its illustrious history. You rare...

The Evolution of the "Everyday Watch" - Part I

If we think about watch archetypes there are dress watches and tool watches. Well, and there's a lot(!) of room in between. The "dress casual" category is what might best describe this in-between a...
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