Jaeger-LeCoultre & the US Market
In today’s watch world everybody knows Jaeger-LeCoultre, a traditional Swiss watch brand founded in 1833. However, in some of the vintage JLC models you often only see the name “LeCoultre”...
Articles
Most recent article
Cellini Renaissance - Rolex's 1970s Interpretation of the Octagon
The now defunct Rolex Cellini collection wasn't exactly the middle of the horological party the last couple of years. Sitting behind the Oyster-cased sport stars in the catalogue the Cellini...
Pivotal Dress Watches - IWC Cal. 89
What makes an IWC dress watch based on the Calibre 89 so special? It looks like a typical three-hand timepiece... In a nutshell, it is a fighter's heart in a...
Breitling Premier - The Elegant Original
The Breitling Premier started it off in 1943. In the 1940s as well as in the 2020s this collection is the embodiment of dress casual. Classy pieces that show that...
Breitling Navitimer - The Figure Head
Breitling is, regardless of all other milestones, deeply rooted in aviation. With the SuperOcean Breitling conquered the Sea, the TopTime conquered the Land, but it’s the Air that defined this...
Pivotal Dress Watches - Patek Philippe 2526
"Trends come and go, but style is forever" - Felix Goldammer. And it's probably safe to say that Patek Philippe's Calatrava is the peak of timeless. But why the 2526,...
Breitling SuperOcean - It's Not Only About Chronographs
Breitling is a brand most recognized for its chronograph watches. And not just any chronographs but pieces particularly aimed at aviation enthusiasts. However, it is also the brand to conquer...
Breitling TopTime - The Watch For The Young Generation
Imagine it’s 1964. You’re young and wild and free. What would you like to wear as a watch? Breitling got your boomer-self covered with their perfectly marketed TopTime collection. The key...
How To Become A Watch Analyst
Full disclosure this is only a semi-serious Guide on "How to become a watch analyst." But I think it is a New Year and this also means new chances to...
Breitling Chronomat - The Watch To Save The Company
Some endings become new beginnings. Breitling haltet its production in 1979 and Ernest Schneider bought the quartz-riddled watch manufacturer. So how did he plan to make the company viable again?...
How Much Do You Know About Vintage Breitling?
How much can you actually know about vintage Breitling? There are references, catalogues, pictures, auction results, advertisements... But how can you combine so much information into a cohesive heritage? Can...
The Ultimate Watch Hour Marker Guide
One often overlooked detail on every watch are the hour markers. When someones asked to name what type of hour marker their watch features most have to look down onto...
50 Years Royal Oak - The Quantitative Heritage of an Icon
2022 is the 50th anniversary of the Royal Oak, an icon that "was ahead of its time". That's a sentiment you probably have heard before. So this legend likely has...
How the Royal Oaks Bolt Design Went Down in History
A pivotal part of Gerald Gentas legacy of certainly the revolutionary case design of the 5402 Royal Oak. Something the world has not seen before; A high-grade stainless steel luxury...
A Creative Dial - How The Royal Oak Tells Time
I think we - as did history - have established the Royal Oak as a trendsetting, revolutionary timepiece. But beyond the radically new concepts there had to be some aspects that...
A Trendsetting Dial - Royal Oak, Royal Blue
The Royal Oak has been a trendsetting watch. As we've seen in the last part it literally defined a whole new genre of sports watches. It is something revolutionary new...
Taking Roots in Modern Horology - The Royal Oak
The legend, the myth, the icon... the Audemars Piguet Royal Oak 5402. Inspired by nautical themes the Royal Oak sported an octagonal bezel, visible screws and gaskets. The design was...
Sign up and you'll get:
First access to new classic arrivals
Vintage-Watch-Buying Guide
Look behind the scenes