Did you ever wonder who actually is the expert that knows how to best case a watch movement? The often overlooked virtue of the watch case maker. What sounds like a character from Lewis Carroll's "...

This is the fifth part of this series and so far we have defined two handsome looking watches both very distinct and fitting perfectly into their respective time periods. However, there are certain...

This is the fourth part of our series and so far we have seen two epochs contrasting each other perfectly. But the potentially most distinguishing features are still missing and in the fashion of a...

This is the third part of our series on the history of chronograph designs and this time it is all about the question: How can you fit the elusive power to stop the time onto your wrist? One undere...

This is the second part of our quest to the golden age of chronographs. This time it's all about purpose. Why do people want to stop the time? Keeping track of a race, navigating, or do you don’t a...

The chronograph, a metal-born tautology. A time-keeper with the super power to stop the time. No wonder it has become one of the most desirable complications today. Two extra pusher that make every...

This is the second part of our guide on watch hands. Here, we focus on the design evolution of the late 20th century - the space age and industrial design era. Watch hands are an integral part of t...

What defines a watch hand as modern? Watch design is a fluid concept and every epoch defines its own style yet we can't invent countless new shapes. Consequently, the goal of this series is to defi...

This is IV. and last part of the series on the design and history of the transitional 1950s watch world. The last piece missing for a complete dial are the hour markers. The Fifties were a period s...

This is III. part of the series about the unique design history of the 1950s watch world. The question we ask this time is whether there has been a defining set of hands, and if that is a feature t...

This is part II of the series and it is all about color. The 1950s were the time of dress watches, but that barely says it all. The dial is what speaks to you and the color sets the tone. Silver an...

Let’s talk about time. How did the watch world look like back in the post-war era of the Fifties? Is there a common design language that defines the time? In this series I will take a closer look h...