Some endings become new beginnings. Breitling haltet its production in 1979 and Ernest Schneider bought the quartz-riddled watch manufacturer. So how did he plan to make the company viable again? H...

How much can you actually know about vintage Breitling? There are references, catalogues, pictures, auction results, advertisements... But how can you combine so much information into a cohesive he...

One often overlooked detail on every watch are the hour markers. When someones asked to name what type of hour marker their watch features most have to look down onto their timepiece to answer this...

2022 is the 50th anniversary of the Royal Oak, an icon that "was ahead of its time". That's a sentiment you probably have heard before. So this legend likely has been a blueprint for other pieces t...

A pivotal part of Gerald Gentas legacy of certainly the revolutionary case design of the 5402 Royal Oak. Something the world has not seen before; A high-grade stainless steel luxury sports watch wi...

I think we - as did history - have established the Royal Oak as a trendsetting, revolutionary timepiece. But beyond the radically new concepts there had to be some aspects that resonated with what ...

The Royal Oak has been a trendsetting watch. As we've seen in the last part it literally defined a whole new genre of sports watches. It is something revolutionary new as a whole but what happens i...

The legend, the myth, the icon... the Audemars Piguet Royal Oak 5402. Inspired by nautical themes the Royal Oak sported an octagonal bezel, visible screws and gaskets. The design was the incarnatio...

Did you ever wonder who actually is the expert that knows how to best case a watch movement? The often overlooked virtue of the watch case maker. What sounds like a character from Lewis Carroll's "...

This is the fifth part of this series and so far we have defined two handsome looking watches both very distinct and fitting perfectly into their respective time periods. However, there are certain...

This is the fourth part of our series and so far we have seen two epochs contrasting each other perfectly. But the potentially most distinguishing features are still missing and in the fashion of a...

This is the third part of our series on the history of chronograph designs and this time it is all about the question: How can you fit the elusive power to stop the time onto your wrist? One undere...