These days we know Rolex as THE most popular watchmaker, the Genevan powerhouse reigning them all in terms of visibility, broad appeal and revenue. Last year alone Rolex produced about 1.2Mio. watc...

What little detail can change the overall vibe from dressy to sporty? Putting a center-second vs. a sub-second dial layout next to each other and you will immediately see how the appearance of othe...

Why is 70s/80s IWC still an insiders' tip? People are loving their steel sports watches of the 1970s... but one little brand from Schaffhausen appears to be overlooked by most when it comes to the ...

What should I collect? Frankly, this isn't a question I am able to answer but nevertheless one of broad scholastic and psychological interest. A question we all ruminate over from time to time... I...

One of my favorite era of watchmaking are the 1940s and 1950s. A period that's been dominated by subtle timepieces and clear design of three-hand dials. Yet, simplistic elegance and subtle design d...

Audemars Piguet, one of the Holy Trinity, has a long history in watchmaking and a very long register of every watch they ever produced to show! The brand produced its first watch in 1875 and in 188...

This is already the second part of this Patek Philippe part of my database. And this one is pretty special for me too as it covers an area of watch design that has always been fascinating me - shap...

The world of vintage watches is full of wonders. In 1942, when the entire world was at war, Patek Philippe released a set of watches that couldn't be farther away from the military pieces of the ti...

I'll try to lay the foundation for a community driven database for the rare, the rarely seen and the rarely remembered timepieces that do not get the attention that other pieces might get. I'd be m...

You can't argue taste... but interestingly taste is strongly influenced by your cultural upbringing. I wanna make the case that this is also true for case materials. This means that there still can...

Date windows are these little apertures on a watch's dial (mostly) located at 3o'clock. If you ask some watch enthusiasts about the topic you'll get widely varied opinions... Some people find them ...

Numerals and their layout are nowadays not really an important factor in watch design, so why bother? I argue it can grant us a better understanding of the evolution of watch design. How these litt...