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How the Royal Oaks Bolt Design Went Down in History

A pivotal part of Gerald Gentas legacy of certainly the revolutionary case design of the 5402 Royal Oak. Something the world has not seen before; A high-grade stainless steel luxury sports watch wi...

A Creative Dial - How The Royal Oak Tells Time

I think we - as did history - have established the Royal Oak as a trendsetting, revolutionary timepiece. But beyond the radically new concepts there had to be some aspects that resonated with what ...

A Trendsetting Dial - Royal Oak, Royal Blue

The Royal Oak has been a trendsetting watch. As we've seen in the last part it literally defined a whole new genre of sports watches. It is something revolutionary new as a whole but what happens i...

Taking Roots in Modern Horology - The Royal Oak

The legend, the myth, the icon... the Audemars Piguet Royal Oak 5402. Inspired by nautical themes the Royal Oak sported an octagonal bezel, visible screws and gaskets. The design was the incarnatio...

The Modern History of Watch Case Making

Did you ever wonder who actually is the expert that knows how to best case a watch movement? The often overlooked virtue of the watch case maker. What sounds like a character from Lewis Carroll's "...

What Makes a Chronograph Look Like a Chronograph?

This is the fifth part of this series and so far we have defined two handsome looking watches both very distinct and fitting perfectly into their respective time periods. However, there are certain...

The Golden Age of the Chronograph - The Dial

This is the fourth part of our series and so far we have seen two epochs contrasting each other perfectly. But the potentially most distinguishing features are still missing and in the fashion of a...

The Golden Age of the Chronograph - Case Design

This is the third part of our series on the history of chronograph designs and this time it is all about the question: How can you fit the elusive power to stop the time onto your wrist? One undere...

Golden Age of the Chronograph - Elegance & Utility

This is the second part of our quest to the golden age of chronographs. This time it's all about purpose. Why do people want to stop the time? Keeping track of a race, navigating, or do you don’t a...

Golden Age of the Chronograph - History

The chronograph, a metal-born tautology. A time-keeper with the super power to stop the time. No wonder it has become one of the most desirable complications today. Two extra pusher that make every...

The Ultimate Watch Hand Guide - Part II

This is the second part of our guide on watch hands. Here, we focus on the design evolution of the late 20th century - the space age and industrial design era. Watch hands are an integral part of t...

The Ultimate Watch Hand Guide - Part I

What defines a watch hand as modern? Watch design is a fluid concept and every epoch defines its own style yet we can't invent countless new shapes. Consequently, the goal of this series is to defi...