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Jaeger-LeCoultre & the US Market

In today’s watch world everybody knows Jaeger-LeCoultre, a traditional Swiss watch brand founded in 1833. However, in some of the vintage JLC models you often only see the name “LeCoultre” stamped ...

Pivotal Dress Watches - IWC Cal. 89

What makes an IWC dress watch based on the Calibre 89 so special? It looks like a typical three-hand timepiece... In a nutshell, it is a fighter's heart in a royal body. A movement developed to end...

Breitling Premier - The Elegant Original

The Breitling Premier started it off in 1943. In the 1940s as well as in the 2020s this collection is the embodiment of dress casual. Classy pieces that show that the chronograph is not a sports-on...

Breitling Navitimer - The Figure Head

Breitling is, regardless of all other milestones, deeply rooted in aviation. With the SuperOcean Breitling conquered the Sea, the TopTime conquered the Land, but it’s the Air that defined this comp...

Pivotal Dress Watches - Patek Philippe 2526

"Trends come and go, but style is forever" - Felix Goldammer. And it's probably safe to say that Patek Philippe's Calatrava is the peak of timeless. But why the 2526, a watch introduced in 1953 - 2...

Breitling TopTime - The Watch For The Young Generation

Imagine it’s 1964. You’re young and wild and free. What would you like to wear as a watch? Breitling got your boomer-self covered with their perfectly marketed TopTime collection. The key insight w...

How To Become A Watch Analyst

Full disclosure this is only a semi-serious Guide on "How to become a watch analyst." But I think it is a New Year and this also means new chances to take more people onto this - in my opinion - ex...

Breitling Chronomat - The Watch To Save The Company

Some endings become new beginnings. Breitling haltet its production in 1979 and Ernest Schneider bought the quartz-riddled watch manufacturer. So how did he plan to make the company viable again? H...

How Much Do You Know About Vintage Breitling?

How much can you actually know about vintage Breitling? There are references, catalogues, pictures, auction results, advertisements... But how can you combine so much information into a cohesive he...

The Ultimate Watch Hour Marker Guide

One often overlooked detail on every watch are the hour markers. When someones asked to name what type of hour marker their watch features most have to look down onto their timepiece to answer this...